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Privacy Policy

Bleeding Edge Baitworks

 

Privacy Policy

 

Last updated: June 17, 2026

Bleeding Edge Baitworks (“we,” “us,” or “our”) operates an online store selling soft plastic fishing lures (the “Site”). This Privacy Policy explains how we collect, use, share, and protect your information when you visit our Site, place an order, or sign up for marketing emails.

 

1. Information We Collect

 

We may collect the following categories of information:

A. Information you provide

  • Contact information: name, email address, phone number

  • Order and shipping information: shipping address, billing address, items purchased, order notes, and purchase history

  • Account information (if you create an account): login details and account preferences

  • Customer support communications: information you include when you contact us

B. Information collected automatically (no analytics/tracking) Even though we don’t use third-party analytics or advertising tracking, we may collect limited technical information needed to operate and secure the Site, such as:

  • IP address

  • Browser type and device information

  • Basic activity logs related to security and fraud prevention

C. Payment information Payments are processed through payment providers available through Wix. We do not store full payment card numbers ourselves. Payment providers may collect and process payment details to complete your transaction.

 

2. How We Collect Information

 

We collect information when you:

  • Place an order or attempt to check out

  • Create an account (if enabled)

  • Subscribe to marketing emails

  • Contact us via forms, email, or other channels

  • Use the Site (limited technical data as described above)

 

3. How We Use Your Information

 

We use your information to:

  • Process and fulfill orders (payment processing, shipping within the U.S. and to Canada, order confirmations)

  • Provide customer support and respond to inquiries

  • Send service-related messages (order updates, account notices, policy updates)

  • Send marketing emails (promotions, product launches, and updates)

  • Operate and secure the Site (fraud prevention, troubleshooting, and reliability)

 

4. How We Store and Protect Information

 

Our Site is hosted on the Wix.com platform. Wix provides the online platform that allows us to sell our products to you. Your data may be stored through Wix’s data storage, databases, and applications on secure servers behind a firewall.

We take reasonable steps to protect your information, but no method of transmission or storage is 100% secure.

 

5. How We Share Information

 

We may share your information only as needed to operate our business, including with:

  • Wix.com (hosting, store functionality, and related services)

  • Payment processors to process transactions

  • Shipping and logistics providers to deliver orders in the U.S. and Canada

  • Email marketing tools used to send marketing emails and manage unsubscribe requests

We do not sell your personal information in the ordinary course of business.

 

6. Cookies and Tracking

 

We do not use tracking for advertising (such as ad pixels) and we do not use third-party analytics tools (such as Google Analytics) based on your current setup.

Like most websites, the Site and its platform services may still use essential cookies/technologies required for core functions such as security, checkout, and keeping items in your cart.

7. Email Marketing (Your Choices)

If you opt in to receive marketing emails, you can opt out at any time by:

  • Clicking the unsubscribe link in any marketing email, or

  • Contacting us using the details in Section 12

Even if you opt out of marketing, we may still send you transactional or service-related messages (e.g., order confirmations and shipping updates).

 

8. Your Rights and Requests

 

Depending on where you live, you may have rights to request that we:

  • Provide access to the personal information we hold about you

  • Correct inaccurate information

  • Delete your personal information (subject to legal/operational requirements, such as recordkeeping for orders)

To make a request, contact us using the information in Section 12.

 

9. Recordkeeping

 

If you request deletion of your personal information, we may still need to keep certain records (for example, order and payment-related records) to comply with legal, tax, accounting, or other regulatory requirements, and to handle returns, disputes, or fraud prevention.

 

10. Children’s Privacy

 

Our Site is not intended for children under 13 (or the age defined by local law), and we do not knowingly collect personal information from children.

 

11. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time. Changes take effect when posted on the Site. If we make material changes, we will update the “Last updated” date above.

 

12. Contact Us

 

Bleeding Edge Baitworks
P.O. Box 1055
Deland, FL 32721-1055
Email: bleedingedgebaitworks@gmail.com
Phone: (386) 259-0294

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